Art & Science
of Umami

AJI-NO-MOTO®

To leverage the positive association with Umami to build credibility and preference for MSG and AJI-NO-MOTO in home cooking in an interactive series that brings to life the journey of four diverse profiles, each trying to achieve a specific health and wellness goal.

4 Part Documentary Series

Video series that follows a medical doctor, nutrition influencer, and fitness influencer as they coached lifestyle influencers to achieve specific health and wellness goals with MSG.

52,025,150

Earned Media Impressions

9,584,145

Social Media Platform and Influencer Reach

Microsite

Campaign microsite that provides an interactive quiz as well as recipes that aimed at debunking myths associated with MSG as well as educating viewers on the benefits of its use in all types of cooking.

37,807

Microsite Users