Hello there.
I am an art-based Creative Lead who loves seeing and presenting things from new and intriguing perspectives. I've flown military drones at 20,000ft, cut my teeth across production sets, and navigated both agency floors and massive tech ecosystems.
And I bet, you've got a point of view that I'd love to hear.
Get in touch.
+65 81254285
Places I've Been
2022 - Present
Creative Lead, Regional Marketing
Shopee
Leading the Regional Marketing's Creative Team, overseeing end-to-end campaigns, brand identity systems, and regional market compliance.
2019-2022
Art Director
Edelman
Conceptualised and executed campaign-level brand films, KVs, and integrated digital/OOH campaigns for clients including Aji-no-moto, Shell, HP, Roche, Singapore Police Force, and Jewel Changi Airport.
Recognized with Gold industry awards for social media excellence.
2009-2018
UAV Command Pilot
Republic of Singapore Air Force
Led mission planning for major national and joint-level exercises. Spearheaded the redesign of the RSAF UAV Pilot Vocation Badge and UAV Group logo, both formally adopted SAF wide.
2010-2014
BFA (Visual Comms)
Nanyang Technological University (NTU)
Awarded NTU President Research Scholar.
Specialized in visual systems, typography, image-making, and brand identity design.