Singapore Police Force Volunteer Recruitment
Role: Art Director
A series of 3 campaigns that taps onto the target audiences’ interests of volunteering by placing that in parallel with their everyday lives and how they can be everyday heroes that contribute to building up Singapore’s safety.
In-Parallel Brand Film
What if everyday citizens were equipped to deal with extraordinary scenarios that can make a difference? In this video of parallel worlds we see how 3 Singaporeans respond to unexpected circumstances differently as helpless passerby's turning into SPF heroes that make a difference in their everyday situations.
Key Visuals
We feature plastic cutout modelling kits showing the various volunteer schemes, encouraging viewers to build for themselves a meaningful volunteering experience with the SPF.
Stories Untold
A documentary style interview following the stories of 3 volunteers as they recount their experiences and motivation behind serving as a volunteer.