2025 Shopee
Brands Summit
Creative Lead: Ronald Lim
Senior Designer: Syazanna Jamil
Senior Designer: Amna Oriana
Shopee's annual Brands Summit, brings over 40 brands and partners together to facilitate meaningful exchanges and discussions. The theme was all about strengthening Shopee's partnerships with brands to drive innovation tailored to the evolving needs of tomorrow's consumers.
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Being a B2B event held at the prestigious Capella hotel, the challenge lay in ensuring the visual direction for the event was professionally appealing whilst keeping true to Shopee's visual identity.
Key Visual
The key visual we designed encompassed a vibrant tech-inspired network of lines that drew from Shopee's brand colours, adopting a clean and elevated B2B-centric tone, which represented a fresh departure from the brand's usually fun and busy B2C visuals.​​​
Design of Event Visuals
Adaptability of the KV was a key consideration as the range of visual applications spanned from the ultra-wide curved LED ballroom screen to standard 16:9 deck templates to vertical mediums like standing banners and e-invites.
